You Know Different, the award-winning HIV/AIDS social marketing campaign designed by the National Youth Advocacy Coalition, continues to improve HIV testing programs around the country. The campaign is simple, free and designed to be integrated into existing HIV counseling, testing and referral programs.
These resources are designed to help facilitate a better understanding about You Know Different, and to help prepare to run the campaign itself. From this page, you can download the You Know Different toolkit, which provides a overview of the history, theory and evaluation of the campaign. You can also request campaign information and materials from this page. Additionally, you can download NYAC-led webinars, which will provide in-depth training on many of the concepts contained in the You Know Different campaign.
Finally, if you provide HIV testing, you can request technical assistance for your agency and program. As a CDC-funded capacity-building assistance provider, technical assistance is always free. NYAC can work with you directly or make referrals as appropriate.
Bookmark this page and return often; we will add additional resources as they become available.
Thanks for visiting our resources page,
NYAC Training Team
