How To Get Involved
The You Know Different social marketing campaign was designed to be implemented on a community level by a small group of organizations that want to make HIV testing more available to young people in their community.
Individual youth-serving organizations can also implement this campaign if they provide HIV testing and prevention services.
To get started...
- Organize a coalition of providers in your area (or your organization)
- Make a commitment to involve young people to the implementation of this campaign through the use of peer educators or youth groups.
- Order materials from NYAC
- Register for participation in NYAC’s regional “You Know Different” training to learn how to use the materials and prepare your organization for the campaign (not required, but recommended)
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